Post by account_disabled on Oct 10, 2023 2:35:43 GMT -8
By the type of device the recipient is using. Here you can specify not only the device type and model, but also the operating system.
Additionally, you can select the sites, pages, apps, videos and ad units where you want your ads to appear.
By default, all Display Network campaigns have optimized targeting enabled. This technology allows the advertising system to select exactly those users who are most likely to convert to display ads. Optimized targeting can be turned off in your ad group settings or used in conjunction with other types of targeting.
Just like in a search engine, you can describe your target group using Phone Number List keywords. However, there is a significant difference. You won't show your ads to people who have previously entered these keywords. NO. The system simply selects recipients based on the keywords you suggest.
Keywords are the words for which your ads will be displayed. You can choose them according to 3 categories:
Keywords in search results - the user enters the query "buy winter shoes" in the search engine and at that moment an advertisement for winter shoes is displayed.
Keywords on websites - the user visited websites with selected keywords, e.g. an online shoe store, and then sees ads with the same keywords on partner network websites.
Algorithm memory - the user was once looking for winter shoes, and now he or she is shown ads for such shoes on any websites that are connected to the affiliate network.
At the same time, the advertiser can narrow down the audience category using negative words and region selection.
Negative keywords are phrases that will not display your ads. When is this useful? For example, when your store sells shoes only for adults, or you don't have a specific brand of cosmetics, etc. If you add "for children" and "kids" to your negative keywords, the query "children's shoes" will not result in your ad being displayed to the user. In turn, selecting a region limits the campaign to specific geographical areas. It's worth using this when you operate locally and don't want to promote yourself based on inquiries from users from the other end of the country.
All these settings help increase the effectiveness of contextual advertising and show it to users who have a greater chance of conversion.
How to write an ad in Google Ads – useful tips
We have already said a lot about the advantages of contextual advertising, their features and forms. Therefore, it is worth discussing what you should pay attention to when creating them. Good contextual advertising is more than just high-CTR content. Much more important is that it attracts customers ready to buy to the advertiser's website.
Advertising should be accurate, understandable and respond to users' needs as much as possible. How to achieve this result? Here are some recommendations:
The most common mistake beginners make is to focus directly on the description text, while ignoring the headings and approaching them in a careless manner. In fact, the situation should be quite the opposite. Users very often do not want to delve into the content of the advertisement and usually look only at the headlines. Only when something interests them are they willing to read the details. Therefore, the headline must be simple and catchy enough to catch the recipient's attention.
Additionally, you can select the sites, pages, apps, videos and ad units where you want your ads to appear.
By default, all Display Network campaigns have optimized targeting enabled. This technology allows the advertising system to select exactly those users who are most likely to convert to display ads. Optimized targeting can be turned off in your ad group settings or used in conjunction with other types of targeting.
Just like in a search engine, you can describe your target group using Phone Number List keywords. However, there is a significant difference. You won't show your ads to people who have previously entered these keywords. NO. The system simply selects recipients based on the keywords you suggest.
Keywords are the words for which your ads will be displayed. You can choose them according to 3 categories:
Keywords in search results - the user enters the query "buy winter shoes" in the search engine and at that moment an advertisement for winter shoes is displayed.
Keywords on websites - the user visited websites with selected keywords, e.g. an online shoe store, and then sees ads with the same keywords on partner network websites.
Algorithm memory - the user was once looking for winter shoes, and now he or she is shown ads for such shoes on any websites that are connected to the affiliate network.
At the same time, the advertiser can narrow down the audience category using negative words and region selection.
Negative keywords are phrases that will not display your ads. When is this useful? For example, when your store sells shoes only for adults, or you don't have a specific brand of cosmetics, etc. If you add "for children" and "kids" to your negative keywords, the query "children's shoes" will not result in your ad being displayed to the user. In turn, selecting a region limits the campaign to specific geographical areas. It's worth using this when you operate locally and don't want to promote yourself based on inquiries from users from the other end of the country.
All these settings help increase the effectiveness of contextual advertising and show it to users who have a greater chance of conversion.
How to write an ad in Google Ads – useful tips
We have already said a lot about the advantages of contextual advertising, their features and forms. Therefore, it is worth discussing what you should pay attention to when creating them. Good contextual advertising is more than just high-CTR content. Much more important is that it attracts customers ready to buy to the advertiser's website.
Advertising should be accurate, understandable and respond to users' needs as much as possible. How to achieve this result? Here are some recommendations:
The most common mistake beginners make is to focus directly on the description text, while ignoring the headings and approaching them in a careless manner. In fact, the situation should be quite the opposite. Users very often do not want to delve into the content of the advertisement and usually look only at the headlines. Only when something interests them are they willing to read the details. Therefore, the headline must be simple and catchy enough to catch the recipient's attention.