Post by sumaiyasumi8855 on Oct 28, 2024 22:23:10 GMT -8
Digitizing a traditional brand goes far beyond setting up an eCommerce and making a minimal investment in SEM. To do so and not die trying, you must propose a transversal, 360º strategy that takes into account all the key aspects so that your site does not become a simple product catalog.
In today's post, we bulk sms marketing bring you an example of the complete digitalization of a traditional brand specialized in the B2B sale of medical supplies . Don't miss it!
Digitally boosting a traditional brand specialising in the B2B sale of medical supplies can seem like a big challenge. But at Elogia, there is no challenge that we cannot handle. The brand came to us in 2017 with an eCommerce in development and the decision to boost its business digitally. Do you want to know how we managed to increase its organic channel revenue by +224% or how we turned Google My Business into a channel that generated +147% of revenue?
We are going to tell you how a Spanish B2B brand selling medical supplies went from considering a basic SEO and SEM strategy to fully committing to the online channel with us as its digital partner.
From managing SEM to a comprehensive strategy in the digital channel
Know your audience thoroughly to exceed your goals
Relationship marketing: tell each audience what interests them
The importance of capturing qualified leads
Have a cross-sectional vision, but act in a concrete way
And you, do you need a digital partner?
From managing SEM to a comprehensive strategy in the digital channel
Back in 2017, the client asked us to take care of their SEO and SEM strategies. We got to work and organic searches and paid search engines became their main traffic channels . How?
On the SEO side, we fed their blog with content relevant to their target audience , gave a lot of depth to the categories on their website and created a link building strategy . In addition, we generated business-level monitoring and created a dashboard with Data Studio to see the contribution of the blog articles, which in turn helped us redirect traffic to product sheets, since we integrated a module with which we could show related articles in the posts.
As for SEM, an audit was carried out to detect areas for improvement in search engine positioning and we got to work.
In a short time, we were adding value with a 360º full funnel strategy that touched on aspects of SEM, SEO, Analytics, Development, Relationship Marketing and Social Ads . In other words, we became their digital partner , operating as their digital marketing department.
Know your audience thoroughly to exceed your goals
One of the keys to the customer digitalization process was the in-depth analysis of web behavior , users, and databases that we conducted at Elogia. Based on the results of this analysis, decisions were made in all areas of digital business.
Knowing how your customer or lead behaves is essential to be able to offer them content that is truly relevant to them. Thus, we carried out an analysis of web behaviour, studying buyers and their recurrence in order to identify different types of customers. With the final picture, we were able to decide in which categories it made sense to invest more or less.
In addition, we perform user clustering to gain greater knowledge of the database. With this information, we propose a specific communication plan for each user segment and various actions focused on specific groups with differentiating characteristics .
The area in which this in-depth research had the greatest impact was the email marketing strategy , but it also allowed us to optimize the blog and fine-tune the segmentation of lead capture campaigns launched through Facebook Ads, based on the target's profession. In the catalog sales, Shopping and SEM areas, it allowed us to optimize the feed in subcategories.
Relationship marketing: tell each audience what interests them
Elogia planned, coordinated and executed the brand's Relational Marketing campaigns. This execution involves the launch and monitoring of actions to automate tactical campaigns with the objective of converting leads into clients and building loyalty in specific segments (Beauty and Pharmacy in particular). In addition, we managed the monthly newsletter for our client's clients, obtaining open rates that were always above 20%, exceeding the average of the competition.
In the case of these specific segments, the KPIs managed to stand out, with Open Rates of more than 53% and CTR of 33%. This shows that successful segmentation fine-tunes the conversation with your leads and impacts your business figures.
The importance of capturing qualified leads
Within the framework of the lead capture strategy, one of the milestones of the Inbound Marketing strategy was the creation of downloadable guides with valuable content for different types of audiences that we used in social ads to capture them. In parallel, we opted for an over-impact of purchasing users.
Have a cross-sectional vision, but act in a concrete way
Acting as a digital partner implies having a cross-cutting vision of the project, but also having the ability to act and anticipate when implementing specific campaigns or actions that concern the client's strategy and business figures.
In this sense, at a tactical level we applied different strategies such as segmenting categories and bidding in shopping based on gross margin , always focusing on those categories that provided a higher gross margin. In addition, during the change from manual to smart shopping campaigns, we decided to maintain both until we could really identify which ones were working best.
We also had the capacity to assist the client in various development projects such as the migration to a new eCommerce, including design, layout and web migration . In addition, in order to reach and improve the company's standards, we advised and accompanied in the installation of the Connectif marketing automation tool. This meant significant savings for the client and an improvement in service, thus optimizing its resources.
Even with our high level of knowledge of the sector and the digital medical-health market, at Elogia we detected a business opportunity and advised the team on the launch of a second brand for which we designed its corporate image.
And you, do you need a digital partner?
It is clear that digitizing a traditional brand involves analyzing the situation and knowing which areas of action are necessary . At Elogia we have expert teams in all areas of eCommerce, so we can offer a full digital commerce service. If you need support in your di
In today's post, we bulk sms marketing bring you an example of the complete digitalization of a traditional brand specialized in the B2B sale of medical supplies . Don't miss it!
Digitally boosting a traditional brand specialising in the B2B sale of medical supplies can seem like a big challenge. But at Elogia, there is no challenge that we cannot handle. The brand came to us in 2017 with an eCommerce in development and the decision to boost its business digitally. Do you want to know how we managed to increase its organic channel revenue by +224% or how we turned Google My Business into a channel that generated +147% of revenue?
We are going to tell you how a Spanish B2B brand selling medical supplies went from considering a basic SEO and SEM strategy to fully committing to the online channel with us as its digital partner.
From managing SEM to a comprehensive strategy in the digital channel
Know your audience thoroughly to exceed your goals
Relationship marketing: tell each audience what interests them
The importance of capturing qualified leads
Have a cross-sectional vision, but act in a concrete way
And you, do you need a digital partner?
From managing SEM to a comprehensive strategy in the digital channel
Back in 2017, the client asked us to take care of their SEO and SEM strategies. We got to work and organic searches and paid search engines became their main traffic channels . How?
On the SEO side, we fed their blog with content relevant to their target audience , gave a lot of depth to the categories on their website and created a link building strategy . In addition, we generated business-level monitoring and created a dashboard with Data Studio to see the contribution of the blog articles, which in turn helped us redirect traffic to product sheets, since we integrated a module with which we could show related articles in the posts.
As for SEM, an audit was carried out to detect areas for improvement in search engine positioning and we got to work.
In a short time, we were adding value with a 360º full funnel strategy that touched on aspects of SEM, SEO, Analytics, Development, Relationship Marketing and Social Ads . In other words, we became their digital partner , operating as their digital marketing department.
Know your audience thoroughly to exceed your goals
One of the keys to the customer digitalization process was the in-depth analysis of web behavior , users, and databases that we conducted at Elogia. Based on the results of this analysis, decisions were made in all areas of digital business.
Knowing how your customer or lead behaves is essential to be able to offer them content that is truly relevant to them. Thus, we carried out an analysis of web behaviour, studying buyers and their recurrence in order to identify different types of customers. With the final picture, we were able to decide in which categories it made sense to invest more or less.
In addition, we perform user clustering to gain greater knowledge of the database. With this information, we propose a specific communication plan for each user segment and various actions focused on specific groups with differentiating characteristics .
The area in which this in-depth research had the greatest impact was the email marketing strategy , but it also allowed us to optimize the blog and fine-tune the segmentation of lead capture campaigns launched through Facebook Ads, based on the target's profession. In the catalog sales, Shopping and SEM areas, it allowed us to optimize the feed in subcategories.
Relationship marketing: tell each audience what interests them
Elogia planned, coordinated and executed the brand's Relational Marketing campaigns. This execution involves the launch and monitoring of actions to automate tactical campaigns with the objective of converting leads into clients and building loyalty in specific segments (Beauty and Pharmacy in particular). In addition, we managed the monthly newsletter for our client's clients, obtaining open rates that were always above 20%, exceeding the average of the competition.
In the case of these specific segments, the KPIs managed to stand out, with Open Rates of more than 53% and CTR of 33%. This shows that successful segmentation fine-tunes the conversation with your leads and impacts your business figures.
The importance of capturing qualified leads
Within the framework of the lead capture strategy, one of the milestones of the Inbound Marketing strategy was the creation of downloadable guides with valuable content for different types of audiences that we used in social ads to capture them. In parallel, we opted for an over-impact of purchasing users.
Have a cross-sectional vision, but act in a concrete way
Acting as a digital partner implies having a cross-cutting vision of the project, but also having the ability to act and anticipate when implementing specific campaigns or actions that concern the client's strategy and business figures.
In this sense, at a tactical level we applied different strategies such as segmenting categories and bidding in shopping based on gross margin , always focusing on those categories that provided a higher gross margin. In addition, during the change from manual to smart shopping campaigns, we decided to maintain both until we could really identify which ones were working best.
We also had the capacity to assist the client in various development projects such as the migration to a new eCommerce, including design, layout and web migration . In addition, in order to reach and improve the company's standards, we advised and accompanied in the installation of the Connectif marketing automation tool. This meant significant savings for the client and an improvement in service, thus optimizing its resources.
Even with our high level of knowledge of the sector and the digital medical-health market, at Elogia we detected a business opportunity and advised the team on the launch of a second brand for which we designed its corporate image.
And you, do you need a digital partner?
It is clear that digitizing a traditional brand involves analyzing the situation and knowing which areas of action are necessary . At Elogia we have expert teams in all areas of eCommerce, so we can offer a full digital commerce service. If you need support in your di