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Post by account_disabled on Nov 23, 2023 0:11:47 GMT -8
Twitch is definitely the platform that dominates the streaming industry. Just to have an idea: after Amazon bought the platform in 2017, Twitch grew to 15 million daily active users. We already know that the C Level Executive Email Lists gaming industry is becoming increasingly interesting for brands, and when working alongside creators can mean literally gold in Marketing strategies and that creating an engaged community is one of the most powerful tools on social platforms. And Twitch seems to embrace it all. Yet, despite the impressive numbers, Twitch is still relatively untapped from a Marketing perspective. But believe me: brands that invest in the right strategies on Twitch can have amazing results — and the ones that have already realized it are having amazing results on the platform. Let’s take a look at some examples of brands on Twitch for you to get inspired. Elgato is one of the most visible companies on Twitch, sponsoring several successful streamers with their quality peripherals. The number of searches for the brand has increased a lot in the last five years, according to Google Trends. This increment grew even higher during the COVID-19 pandemic since most people were in their houses 24/7, and spending more time on games and streaming. And what’s the biggest strategy? Working along with streamers and creators on Twitch. By sponsoring streamers who advertise products in their livestreams (almost daily), the brand was shown to countless supporters by somebody that they trust and follow.
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