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Post by account_disabled on Dec 2, 2023 20:16:28 GMT -8
Quarterly Business Review Customer success teams should not remain silent after a customer is onboarded. To ensure that customer success programs are on track, customer success managers should communicate with customers regularly. During these calls, customer service managers should discuss product usage, satisfaction, and any overall challenges they are facing. Playbook Every customer success team should have a playbook that outlines the company’s customer success best practices. A playbook can include procedures, benchmarks, or even scripts for the team to follow. Self-Service Content While customer success is built on relationships, self-service content is Phone Number List an important complement to one-on-one support. Examples of self-service customer content include technical knowledge bases, training modules that help customers learn how to use a product, and online peer communities. Remember: How you push self-service content to your customers (email drip campaigns, learning paths, chatbots) is just as important as the content itself. Make a plan to familiarize your team with these resources. Feedback Loop Customer Success can play a key role in flagging recurring product issues for product teams. Creating these feedback loops is a win-win: Brands improve their software, and customers experience a higher level of trust when changes are implemented. Metrics Your Customer Success Team Should Track Your customer support team may already track individual engagement metrics, such as mean time to tickets and first contact resolution rate.
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