Post by account_disabled on Dec 2, 2023 23:31:09 GMT -8
Blogging
Maintaining an active blog is one of the most effective ways to generate organic website traffic and, therefore, get new leads for your agency. The reason is simple: the blog still works.
According to a recent study by Orbit Media Studios, over 50% of businesses say their blog is providing "great marketing results," especially those that:
they write posts of over 2000 words;
make significant use of images;
they work with editors;
While B2B blog posts tend to be more research-driven, Brian Dean says Country Email List they should still be engaging and accessible to the decision-makers who read them. To better understand what successful content looks like, check out our post Anatomy of Top-Performing Articles .
It's also worth considering that there is often a trade-off between the time spent creating in-depth, long-form posts and how often an agency publishes that content. Our Content Marketing Toolkit can help you save time researching topics and writing SEO-friendly blog posts.
Read also: 4 simple tricks for effective lead generation with content .
Reward customers
Incentivizing and rewarding your customers for referrals and reviews is another lead generation tactic that can be effective.
As already mentioned, brand reputation can be a significant long-term success factor, particularly within industry circles, and personal recommendations from credible figures in your field can go a long way. Likewise, good reviews, especially personal testimonials, serve as social proof for decision makers within a company.
Of course, organic reviews and referrals are the optimal end goal in this regard, but you can speed up the process by setting up a formal recommendation scheme for your existing customers. Discounts on products and services are a good place to start, as is access to premium services, but you could also think outside the box and offer something new.
Ebooks
Maintaining an active blog is one of the most effective ways to generate organic website traffic and, therefore, get new leads for your agency. The reason is simple: the blog still works.
According to a recent study by Orbit Media Studios, over 50% of businesses say their blog is providing "great marketing results," especially those that:
they write posts of over 2000 words;
make significant use of images;
they work with editors;
While B2B blog posts tend to be more research-driven, Brian Dean says Country Email List they should still be engaging and accessible to the decision-makers who read them. To better understand what successful content looks like, check out our post Anatomy of Top-Performing Articles .
It's also worth considering that there is often a trade-off between the time spent creating in-depth, long-form posts and how often an agency publishes that content. Our Content Marketing Toolkit can help you save time researching topics and writing SEO-friendly blog posts.
Read also: 4 simple tricks for effective lead generation with content .
Reward customers
Incentivizing and rewarding your customers for referrals and reviews is another lead generation tactic that can be effective.
As already mentioned, brand reputation can be a significant long-term success factor, particularly within industry circles, and personal recommendations from credible figures in your field can go a long way. Likewise, good reviews, especially personal testimonials, serve as social proof for decision makers within a company.
Of course, organic reviews and referrals are the optimal end goal in this regard, but you can speed up the process by setting up a formal recommendation scheme for your existing customers. Discounts on products and services are a good place to start, as is access to premium services, but you could also think outside the box and offer something new.
Ebooks