Post by account_disabled on Dec 3, 2023 3:19:57 GMT -8
Publication date :April 24, 2017 Flipboard Reddit Pinterest WhatsApp E-mail The UDA and Mediapost Publicité have just published the results of the barometer of corporate CRM strategies. This study deciphers the uses of advertisers in terms of customer relations with a particular focus on the way in which they collect and process data and on the different channels used to communicate with their customers.
According to the results of this barometer, the priority of advertisers for 2017, beyond recruitment and retention, is for 30% of them to equip themselves with a database (single customer database) or a Country Email List DMP (data management platform). Data as a priority Advertisers have understood that it is necessary to put the consumer at the center of their CRM strategy.
To do this, they implement data reconciliation solutions: 2/3 of companies already have a single customer database , that is to say a base bringing together all customers regardless of their relationship channel. 21% have a unique customer database under development. This tool, which allows you to obtain a single customer repository (RCU), is the first step before adopting a DMP. Today only 17% of companies have a DMP . Ultimately more than 1 in 2 companies would like to equip themselves with this type of platform . This objective is even more important for companies that have a merchant site since 67% of them want to develop a DMP.
According to the results of this barometer, the priority of advertisers for 2017, beyond recruitment and retention, is for 30% of them to equip themselves with a database (single customer database) or a Country Email List DMP (data management platform). Data as a priority Advertisers have understood that it is necessary to put the consumer at the center of their CRM strategy.
To do this, they implement data reconciliation solutions: 2/3 of companies already have a single customer database , that is to say a base bringing together all customers regardless of their relationship channel. 21% have a unique customer database under development. This tool, which allows you to obtain a single customer repository (RCU), is the first step before adopting a DMP. Today only 17% of companies have a DMP . Ultimately more than 1 in 2 companies would like to equip themselves with this type of platform . This objective is even more important for companies that have a merchant site since 67% of them want to develop a DMP.